Café Kili is a small but growing Gourmet Coffee Café located in Tampa Bay, Florida. The Café specializes in African and South American coffees and teas. Coffee is roasted on-site weekly which ensures customers enjoy freshly roasted coffee whether it's by the cup or by the pound. The Kenyan born owners have extensive expertise in all aspects of coffee, with the wife having grown up on a coffee farm. The name Kili is short for Mount Kilimanjaro, one of the finest coffee regions of the world. New customers are in awe as they walk through the door and enjoy the ambiance of Kenyan culture highlighted by a large nearly-full wall image of Mount Kilamanjaro.

APEX Digital Imaging, Inc. offers end-to-end digital signage solutions that enables restaurateurs and specialty shops to realize rapid, measurable returns on investment from instore digital signs. Its end-to-end offering provides professional services and technology to increase profits, optimize product mix, and enhance the customer experience.

Vistra Communications is a full service strategic public relations and management consulting firm providing PR, marketing and social media services to business, government and nonprofit organizations. Vistra develops and implements creative campaigns and content specifically designed to help small businesses capture more market share and expand their brand.

THE CHALLENGE

The Café Kili ambiance is pleasant, unique and visually appealing with customers routinely complimenting the warm feeling of Africa as soon as they come through the front door.

The owners desired a digital signage solution that was not just an advertising portal, although they could use the additional revenue stream. They wanted a portal which added value to customer experiences while they were having a meeting or simply enjoying a cup of the finest coffee in the area.

THE SOLUTION IMPLEMENTED

APEX Digital Imaging teamed with our local public relations partners, Vistra Communications, to design and maintain an extremely attractive digital signage solution for Café Kili. After determining the hardware and software requirements for this client, our design team went to work to ensure a solution which would enhance customer experience through creatively designed ambiance intended to accent the existing decor.

We also wanted to make this solution as simple as possible for the client to free them from any thoughts of an additional daily burden. The client simply turns the system on and off each day.

APEX and Vistra work together closely to ensure all graphics are designed to exceed client expectations. On a weekly basis, Vistra updates the nightly entertainment events, community calendar and other media content for Café Kili. Vistra employees simply log into a desk top portal once or twice a week to make the changes. We also routinely update the ambiance content to maintain the interest and excitement of regular customers. New potential advertisers simply contact the APEX-Vistra Team rather than adding that burden to the cafe owners.

THE RESULTS

Feedback from Café Kili customers and employees has been extremely positive. The digital signage has enhanced the Café Kili brand and the overall atmosphere of the café. The APEX-Vistra Team provided Café Kili with a digital signage solution which far exceeded their expectations. From displaying limited time offers and promotional items, to providing a valuable information portal for patrons to keep abreast of upcoming events held at the coffee shop and surrounding community – the Café Kili digital signage solution adds value through driving sales and enhancing the overall Café Kili experience for its customers.

THE CUSTOMER'S THOUGHTS

From the very first hour it was activated, the owners started receiving positive comments about the system. “The APEX-Vistra Team provided a digital signage solution that our customers love. We get positive feedback almost daily,” —Patrick Gachau, Café Kili Owner