Java Jive Cafe was looking for a digital signage solution that would simplify management of promotions and pricing of menu items for its new quick service cafe. The solution needed to address the needs of quick menu updates, run appropriate menus and promotions based on time of day, control it all with ease and present a clean, modern brand.

APEX suggested two 40” Samsung LCDs installed in a portrait position that had the familiar look of a poster menu board, which would be striking and practical. To minimize capital expenditures and employee expense, APEX recommended Rise Vision's Content Management Software—a SaaS solutions ("hosted" software as a service that the end user does not "buy" but accesses remotely through a web browser).

 The key advantages of SaaS relate mostly to pricing and cost savings. They include:

• A pricing model based on consumption, typically a monthly payment for a predetermined
• number of months, which requires little to no capital expense
• Lower installation costs
• Lower maintenance costs since the vendor handles upgrades remotely
• Lower support costs as there is no hardware to worry about, no virus monitoring, etc. —those responsibilities are borne primarily by the vendor
• Access from anywhere with an internet connection

This solution enables Java Jive personnel to quickly—and efficiently—program and distribute consistent promotion information to both digital menu boards.

Ad flyers and posters can often create a cluttered appearance, and not quite catch the attention of the customer. The new digital menu boards not only streamlines the café’s interior, they also display dynamic promotions directly to customers at the point of decision.

 The digital menu boards provides customers with updated information on the cafe’s menu, latest food promotions, and financial news. Each playback loop contains information that is specifically scheduled for pre-defined times; breakfast promotions in the morning and lunch promotions in the afternoon that are chosen to fit the cafe’s target demographics.

 The digital menu boards were said to be eye-catching to cafe customers and staff reaction was positive as the digital menu board system was easy to use and update.

"The Rise Vision system (digital menu boards) has been quite simple and easy to use as well as pretty much trouble free.  In the few instances that issues have arisen, you have been quick and competent in solving those issues.  If any other potential clients are looking for an easy and robust solution to old style printed menu boards (with the ability to change items and prices on the fly), and differentiate themselves from other competitors, then your product is the ONLY way to go."

Philip Barnett, President Island Restaurant Group Limited
Java Jive Cafe